Tuesday, April 16, 2019
Hospitality Industry Essay Example for Free
cordial reception constancy Essay1.1 cosmos to cordial reception persistence1.1.1 The Nature of the hospitality IndustryWhat is the meaning of HOSPITALITY? There have been antithetical definitions of Hospitality. Broadly speaking, Hospitality is the act of kindness in welcoming and looking after the basic needs of guests or strangers, primarily in relation to food, alcohol addiction and accommodation. A contemporary explanation of Hospitality refers to the relationship process betwixt a guest and a host. When we talk about the Hospitality Industry, we are referring to the companies or organisations which rear food and/or drink and/or accommodation to people who are away from fireside. However, this definition of the Hospitality Industry precisely satisfies most situations. Can you think of any circumstances where the phrase away from home would not be accurate? Resort hotel Introduction to Hospitality2ACTIVITY 1In groups, consider the hospitality industry in Hong Kong . Discuss the incompatible empyreans in the hospitality industry. (Hint A sector of hospitality industry croup be profit-making or non-profit-making.) You may also give the names of nigh companies in the hospitality industry. One example has been given in the gameboard below. Work on the table to see which group in your class comes up with the most appropriate examples. Hospitality industry in Hong KongSector Products/services forgetdExample Name ofcompany/organisationFood andBeverageFood and drink Fast food McDonaldsACTIVITY 2Look at the table that your group has middling completed and compare the answers with other groups. Have you been to any of the above companies or organisations? What services did you receive from them? Were you quenched with the way you were treated by the company or its staff? Did they understand what services you wanted? Did they provide what you wanted quickly and accurately? Was the staff member friendly or rude? Based on the discussion above, sugg est five qualities or traits that a successful staff member in the hospitality industry should possess. Do you or your group members possess any of these qualities or traits? Introduction to Hospitality31.1.2 The Tangible and Intangible Nature of the Hospitality IndustryIn occupation 1, we learned about polar types of products and services provided by the hospitality industry. The physical products of hospitality, e.g. food and drink in a restaurant or the actual hotel room, are products that are sold at a price to the guests or customers (e.g. the price a guest paid for renting a hotel room, or the price a customer paid for acquire a meal in a restaurant). These are often regarded as the TANGIBLE aspects of hospitality. However, our experience of the hospitality industry does not only rely on the tangibles. Think about your experience of being a customer in a restaurant or a guest in a hotel. What else, apart(predicate) from the food in restaurants and the facilities in hotel r ooms, do you think can make your hospitality experience much(prenominal) enjoyable and satisfied?A successful hospitality business does not only count on its products and services, but also how they are delivered. The qualities of staff and the way they deliver the service are often more important than the tangible products in making a hospitality experience satisfactory or unsatisfactory. We prefigure these the INTANGIBLE aspects of hospitality. Can you think of any INTANGIBLE aspects of the hospitality industry? 1.1.3 Relationship between the Hospitality Industry and Tourism As we have seen, the hospitality industry includes hotels and restaurants, as well as some other types of organisations or institutions that offer food, drink, shelter and other related services. These products and services are offered not only to people away from home, but also to local guests. A manager in the hospitality industry, therefore, mustiness keep in mind the following three objectives1. makin g the guests feel welcome personally2. Making things work for the guests3. Making sure that the operation will continue to provide service and meet its cypher Apart from local guests, can you think of any other guests who may need services and products provided by the hospitality industry? Introduction to Hospitality 4ACTIVITY 3Now work in pairs and follow the instructions belowTourist A You are an 18-year-old scholarly person from Beijing. You visit Hong Kong for the first term with your cousin who is also from Beijing this summer. As you are a student, you travel on a cipher and are planning to come to Hong Kong round trip by train. You plan to stay in Hong Kong for 5 days/4 nights.Tourist B You are a businessman from Sweden. Your company is a machine manufacturer. You come to Hong Kong for an international automobile exhibition. You will fly to Hong Kong and stay for two nights before you fly to capital of Singapore for another business meeting. You will stay in Singapore for two nights before going home. In two minutes, write overpower as many as possible of the products and services you would require from the different sectors of the tourism industry for your trip. Compare your answers with those of your partner. Do you have different or similar answers? How many of the points you jotted down are similar to those of your partner?Fill in the following tableA young student (Tourist A) A business traveller (Tourist B)In Activity 3 we learned there are different kinds of tourists. Regardless of what type of tourist they are, they all need shelter and food and drink the basic hospitality services at ALL points of the tourism cycle, not just at the destination. This is why hospitality can be referred to as one of the principal dimensions in tourism, along with transportation, specialist shops and leisure activities.Unlike tourism, hospitality, however, serves twain tourist and non-tourist needs. To enhance your understanding of the relationship betwe en the hospitality and tourism industry, complete Activity 4. Introduction to Hospitality 5ACTIVITY 4The following diagram shows the relationship between the hospitality and tourism industry. Can you think of more services with examples to add to the diagram? Hospitality Industry Hospitality Industry Tourism Industry Tourism Industry Institutional/ Institutional/Welfare give Welfare Cateringe.g. Hospital e.g. Hospitale.g. Hotels, e.g. Hotels,Transportation services Transportation servicese.g. Car Rental, e.g. Car Rental,In Activity 4 we learned the hospitality industry is a part of a wider group of economic activities called tourism. In addition, not all hospitality businesses are profit-making business.
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