Health care market

Health care is a coordination compound of different kinds of utilitys, supplies and cares which can be related to wellness of a person. It alike includes therapeutic, diagnostic, preventive, maintenance (palliative care), as well as counseling. It also includes dispensing of prescribed medicines and their sale. (Glossary of frequent Terms p.1)Classical concept of securities industry, which supposes presence of the customer and the seller, who possess defined determine and are ready to enter into mutually beneficial exchange, allows to examine field of study of health care as health care commercializeplace of checkup operate (The health care merchandiseplace p.1), which can be divided into three sub-markets, which are mutually connected.Throughout the health field from helper delivery, consulting, financing and pharmaceuticals to biotech and genetics the business of health care has become progressively interlinking (Health sector management p.1) Table 11. The gove rningal health care market.Governmental sector is non very big. Medical service here(predicate) is examined as amicable good, from using of which have advantages all citizens. Economical relations between establishment and aesculapian institutions are characterized as relations in favor of the tertiary party medical exam institution is a manufacturer of medical work, and the government is the buyer, whereas population of country phthisiss those services (in case the citizens are insured, they can use medical service).In relation to this fact, the government can non completely estimate quality and standard of services, which are needed by the buyer.Population, as veritable consumer, cannot influence the level of payment for services and medical establishments, because demand for services from his side is not solvent.The government also pays for about half the health care purchased in this country, through the national health restitution for the poor and elderly cognize a s Medicaid and Medicare. (Sheldon Richman, p.1)2. Insurance marketSellers of medical services in the damages market are medical institutions, and the buyers are citizens which have formal insurance. But receiving services doesnt accompanied by exchange of values between medical institutions and citizens who have insurance, receiving of medical help is guaranteed in correspondence with contract of insurance, reason between insurer and consumer.Taking into account these circumstances, receiver of medical service is a person, who has insurance, but he isnt a payer for the seller- for medical institution, and he doesnt have market value, because he doesnt pay for service himself. The direct payer the insurer is not a participant of market relations, because he doesnt participate in processes of exchange at the health care market.Besides division of commodity and funds flows, health insurance market actually has no competitors in prices, because actually the process of payment and c onditions of services provided is executed within the limits of territorial program by firmly naturalised rates.Another point that there is no competitors is that the patient from the first time of first appearance medical establishment chooses this medical institution and is limited in receiving medical services within the limits of that definite program of that definite medical institution, because he has a list of medical establishments, which provide service accordingly to his insurance.We cannot not to notice one important advantage health care insurance market differs from that of health market, which demands payment for medical services, because the person, who has insurance of such definite medical establishment doesnt need any additional money to pay for medical service, in case the disease or cam stroke is indicated in his insurance.Another point is that in the future, in case the patient is full satisfied with service provided, he can become a unvarying patient, which uses additional services of that definite medical institution, which are not include in his insurance.In such a way health care insurance market makes a good job for medical institutions, because in uniformity with statistics, expenses for attracting of new consumer are five times more of those, which you spent for preserving the consumer you already have and who is already using your medical service.Among the largest health insurance programs in USA is Medicare program (Medicare Program, p.1)3. The health care market of payable services.The patients here are the consumers and they are ready and are able to pay for medical first-rate service, and doctors or medical institutions are the sellers, and their interests are connected with reimbursement of expenses and getting profit. Because of constant increase of competition at this market, they create conditions for constant improving of service quality, search of new products and technologies as well as fastidious single-out of i neffective strategies and participants of the market.Level of proposition depends on ability of medical institution to fight back flexibly on the constantly increasing demand in nightclub to increase or to decrease quantity of necessary services. Unfortunately, such flexibleness is not always possible, because nowadays this niche of health care market occupy medical institutions, which have different forms of property, different subordination and convey of financing, so even in market conditions volume of proposed services not always depends on their actual manufacturer.But exactly on manufacturer depends select of that combination of directed parameters, which are called complex of marketing (service or complex of services, price, providing a service to the consumer, way of proposition and promotion of service, personnel of medical establishment, etc), manipulating with which organization tries to satisfy demands of patients in the best way and to turn income into real increase of service quality.