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Running head: URBAN OUTFITTERS CASE STUDY oceanic division 4: MARKETING A BUSINESS urban Outfitters Case fill Part 4: Marketing a bloodline Cynthia Smith-Lewis Dr. Degol Assefa Introduction Business 100 June 2, 2011 1.Explain why Sears or Wal-Mart asshole non trenchantly create a trendy counterculture calculate. The reasons why Sears or Wal-Mart cannot effectively create a trendy counterculture attend is basically because trendy counterculture is somewhat creation unique or different going against the norm of society. another(prenominal) reason why these ii cannot effectively create a trendy counterculture image is because they both(prenominal) are bombastic businesses and can deceive for less. Also Wal-Mart operates on a high leger paltry profit marge and the only way to do this is to be able to large number produce or cause your product mass produced for you or buy in bulk. In evaluating Sears prices which are higher they salve mass produced items which they believe go away appeal to the general public. Another reason for Sears or Wal-Mart not to be effective in creating a trendy counterculture image is that it would not be represent effective and they wouldnt be able to adjudge up with the changing styles and trends. Sears and Wal-Mart cannot create a counterculture image nevertheless they could definitely capitalize on a trend if it fits into the establish core of their brand.

Also Sears and Wal-Mart may not want to for idolatry of losing the current core customers they already control established. Wal-Mart nor Sears has yet to contend wi th their other competitors. In fact, it w! ill cost them more currency to compete with any of the other big name distributors and they would strike to raise their prices. Wal-Mart and Sears are known for their low and reasonable prices. jibe to Jeffrey Immelt he says that his environmental agenda is not about creation trendy or moral. Its about accelerating economic egression (as cited in Douglas, E. (2007). 2.Could the big box stores sell merchandise superposable to Urban Outfitters? Explain your...If you want to set down a full essay, order it on our website: OrderCustomPaper.com

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