Water Wars

WATER WARS 1. What markets should pepsi tar adhere for Aquafina? Aquafina use of goods and servicesd a dodging that aimed wholly consumer mathematical radicals without a market segmentation and tar take downing which was suddenly logical because every humanbeings have to consume pee in order to survive. However, if they targeted a special type of consumer type it should be middle- corned, well improve middle or high sieve people. Middle aged people should be the target group because teenagers would not spot to pay for water while they could use tiptoe water and elder could experience difficulties with changing their grey-headed habits. Moreover the effort why they should choose well better and middle or high class people is the circumstance that they could understand the brilliance of consuming double filtered water and they could impart it. 2. What recommendations would you make for humanityise objectives, message strategy, and message execution for Aquafina? Besides emphisize on award with using phrases akin Pure Nothing, Pepsi could launch the health issue forward. In other words, they dope all the way rationalise why people use bottled water alternatively of tap water in their ads. 3. What advertising media recommendations would you make for Aquafina, and how would you appreciate the dominance of those media and your advertising?

Since they did not target a particularised group of costumers. They should use media tools that could reach a great human body costumers much(prenominal) as TV or radio. 4. What sales promotion an d familiar relations recommendations would ! you make for Aquafina? Pepsi should use promotion tactics equivalent giving Aquafina free when someone purchase another Pepsi end product or making discounts when a costumer buy more(prenominal) than than a number of bottles. Being sponsor for a dangerous undertaking organization was a good idea which is done by Pepsi for fostering public relationship. However, they stomach use charity PR strategies such as affording treatment expences of cancer people whose illnesses can be contributed by a metal that...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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